Success Stories:
Use of Lockoff Units in Resorts
Lockoff units have proven to be highly successful in various resorts and vacation ownership properties worldwide. Below are some examples and case studies that demonstrate the success of lockoff units:
​​Disney Resorts
Overview
Disney Resorts is renowned for providing exceptional vacation experiences and has successfully implemented lockoff units in several of its complexes. These units offer flexibility and convenience for both timeshare owners and guests, proving to be an effective strategy for maximizing occupancy and revenue.
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Strategy
Disney uses lockoff units to offer flexible accommodation options to members and guests. A lockoff villa at a Disney resort typically consists of a combination of a studio unit and a one-bedroom unit, which can be used together as a two-bedroom villa or rented separately.
RESULTS
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Flexibility and Accommodation Options:
Lockoff units allow Disney to attract a wide range of guests, from couples seeking a romantic getaway to large families needing more space.
Maximization of Revenue:
By renting out lockoff units separately during high-demand periods, Disney can significantly increase its revenue.
High Occupancy:
The ability to adapt units to guest needs helps maintain high occupancy rates year-round.
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Guest Satisfaction:
Guests appreciate the flexibility and comfort of lockoff units, contributing to high satisfaction and repeat bookings.
Disney's Animal Kingdom Villas
Located at Walt Disney World Resort in Florida, Disney's Animal Kingdom Villas offer lockoff villas that allow guests to enjoy the beauty and wildlife of Africa from the comfort of their room. These lockoff villas can be configured as a two-bedroom villa or separated into a one-bedroom unit and a studio.
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Disney's Beach Club Villas
Also at Walt Disney World Resort, Disney's Beach Club Villas offer lockoff units that provide flexibility and additional space for large families. These units allow guests to enjoy proximity to Epcot and other Disney attractions.
Disney's Grand Californian Hotel & Spa
At Disneyland Resort in California, Disney's Grand Californian Hotel & Spa offers lockoff units that combine luxury and convenience. Guests can choose to rent a full two-bedroom villa or split it into a one-bedroom unit and a studio to suit their needs.
Overview
Marriott Vacation Club, one of the leading brands in timeshare properties, has successfully implemented lockoff units in many of its resorts.
Strategy
Marriott Vacation Club offers lockoff units that allow owners to split their property into two or more independent units. This provides flexibility for both owners and guests, allowing the units to be rented separately or together.
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RESULTS​
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Higher Occupancy:
By offering flexible rental options, Marriott has achieved higher occupancy rates compared to resorts that do not use lockoff units.
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Increased Revenue:
Owners have been able to maximize their income by renting the units separately during peak seasons.
Customer Satisfaction:
Guests appreciate the flexibility and privacy offered by lockoff units, leading to higher satisfaction and repeat bookings.
Overview
Wyndham Vacation Resorts has integrated lockoff units in many of its timeshare destinations, allowing owners and guests to enjoy flexibility and financial benefits.
Strategy
Wyndham uses lockoff units to offer owners the option to rent parts of their property independently. This caters to the needs of different groups of guests, from families to couples and solo travelers.
RESULTS
Diversified Income:
Owners have been able to diversify their income sources by renting different sections of the lockoff units.
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Reduced Vacancy:
The ability to rent lockoff units in multiple configurations has significantly reduced the risk of vacancy.
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Market Appeal:
Lockoff units have increased the resale value of Wyndham properties, attracting more buyers interested in flexibility and income potential.
Overview
Hilton Grand Vacations has implemented lockoff units in several of its resorts, allowing owners to maximize the use and income of their properties.
Strategy
Hilton offers lockoff units that can be configured as independent studios, one-bedroom suites, or larger combinations, depending on demand and guest needs.
RESULTS
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Flexibility and Convenience:
The flexibility of lockoff units has allowed Hilton to quickly adapt to market demand, improving occupancy and revenue.
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Owner Satisfaction:
Owners value the ability to generate additional income without sacrificing personal use of their properties.
Property Value Growth:
Properties with lockoff units have shown greater value growth compared to properties without this feature.
Conclusion
Lockoff units have been used with great success by leading resort and timeshare brands such as Disney Resorts, Marriott Vacation Club, Wyndham Vacation Resorts, and Hilton Grand Vacations.
These case studies demonstrate how lockoff units can increase occupancy, diversify income, reduce vacancy, and improve customer satisfaction.
Their flexibility and income-maximizing potential make them an attractive option for both property owners and resort operators, contributing to the long-term growth and success of these properties.